Gulf Announces New Partnership with Trackhouse in the MotoGP World Championship
17 Dec 2024
Gulf is excited to announce a new partnership with Trackhouse Racing, the American team that entered the MotoGP World Championship at the beginning of the 2024 season and that starts its second year in the premier class of motorcycle racing. It will be carrying the iconic Gulf logo on its Aprilia RS-GP25 bikes, as well as the race suits of its riders, #25 Raul Fernandez and Moto2 World Champion, #79 Ai Ogura during the 2025 season.
Together, Trackhouse Racing and Gulf will write the next chapter of Gulf’s iconic motorsport story that will be showcased in the MotoGP World Championship with a variety of high-profile marketing initiatives, helping to bring fans of Trackhouse Racing, Gulf and MotoGP closer to the sport they love. Since the mid-sixties, the Gulf brand has defined some of the most famous, enduring and recognized motorsports stories. This new partnership within MotoGP will look to continue the growth of the Gulf brand in key markets where the team will be racing, including South-East Asia and Argentina.
Trackhouse, the young progressive organisation who have taken the world of motorsports by storm as a multi-race winner in the NASCAR Cup Series, has come to the world of motorcycle racing with a fresh, dynamic, approach giving fans access to its riders and racing activities with entertaining content and a blend of fun, behind-the-scenes stories and unique insights into the daily life of an elite racing team. The Trackhouse organization takes competition extremely seriously and the business of winning is its ultimate objective but, enjoying racing is at its heart and Gulf shares the same ethos – motorcycling is about passion and feeling the open road and this partnership reflects the joint desire to make life on two-wheels the essence of its forward-looking digital connections.
Mike Jones, CEO - Gulf Oil International UK Limited: “Gulf has a rich history in motorsport, and we are excited to continue this history by partnering with a motorcycle racing team as ambitious and dynamic as Trackhouse Racing. Together, we share a joint vision of placing fans at the heart of everything we do and bringing them closer to the action through our partnership. We are looking forward to creating a real impact together in MotoGP and seeing where this next chapter in our iconic motorsport story takes us.”
Justin Marks, Owner - Trackhouse MotoGP Team: “It is truly an honor and a big moment for the Trackhouse MotoGP Team to welcome Gulf as a major partner. Gulf’s iconic brand has graced some of the most memorable and significant motorsport efforts in history and for their orange disc logo to be featured on our Aprilia RS-GP25’s is incredibly exciting for the company. We look forward to bringing the Gulf brand to life in global motorcycle racing and its millions of fans.”
More news about the Gulf and Trackhouse Racing partnership plans will be published in the coming weeks.
