Gulf Speed Festival
30 Oct 2024
Gulf Speed Festival Thrills Fans in São Paulo with Alex Albon's Exclusive Performance.
Gulf marked a monumental celebration in Brazil with the highly anticipated Gulf Speed Festival, held on September 29th at São Paulo’s iconic Anhembi Sambadrome. The event brought together thousands of motorsport fans from across the country, uniting them for a day filled with racing, music, and interactive experiences, commemorating Gulf's first year of operations in Brazil.
At the heart of the festival was the exhilarating performance by Williams Racing driver Alex Albon, who took to the track in the striking Gulf-liveried FW45. This special “Bolder than Bold” livery, which captured the hearts of over 180,000 fans in its initial debut during the 2023 Formula 1 season, made a triumphant return to Brazil, symbolizing the deep heritage Gulf shares with motorsport.
Alex Albon expressed his excitement: "It was incredible to see the passion of the fans in São Paulo. Driving the Gulf-liveried car again in such a vibrant atmosphere was a thrill, and it's moments like these that make our partnership with Gulf truly special. I can't wait to be back here soon."
The festival wasn’t just about the thrill of Formula 1. It brought a full spectrum of entertainment, featuring live performances from top Brazilian artists, Israel and Rodolffo, and electronic sensation DJ Dubdogz. Attendees also had the opportunity to experience the rush of motorsport firsthand with state-of-the-art racing simulators and interactive activations that immersed them in the world of motorsport.
One of the standout moments of the event was the Gulf Parade, an extraordinary showcase of the brand’s iconic livery, revealing the creativity and dedication of Gulf’s passionate community.
This festival marks another milestone in Gulf’s ongoing efforts to bring fans closer to the action, while also celebrating the brand’s growing presence in Brazil. Gulf continues to push boundaries, not only through its vibrant partnership with Williams Racing but also through innovative events like the Gulf Speed Festival, which perfectly embody Gulf’s commitment to motorsport and fan engagement.
As Gulf and Williams Racing look to the future, events like the Gulf Speed Festival provide a glimpse of what’s to come—bold initiatives, engaging activations, and unforgettable experiences that bring motorsport closer to its most dedicated fans.
Find out more about the Gulf and William Racing partnership
