Gulf And Williams Racing Look To The Future With Expanded Global Partnership
25 Oct 2024
Gulf is pleased to announce a multi-year extension of its award-winning partnership with Williams Racing.
The union between two icons of motorsport began in 2023 when Gulf, one of the world’s leading manufacturers of oils and lubricants, joined Williams’ mission to transform and win future world titles.
Driven by a shared passion to bring fans closer to the sport, the partnership has delivered memorable moments including the Gulf x Williams Fan Livery Vote campaign which saw 180,000 votes cast for the Bolder Than Bold livery which ran at three Grands Prix last year and picked up two prestigious awards. The livery returned in September as Alex Albon drove the FW45 in front of a passionate bumper crowd at the Anhebi Sambadrome in São Paolo.
An exciting new era for the partnership will begin in 2025, when Gulf’s vibrant coffee brand Reviva will become the Official Coffee Partner to the team.
Crafted from 100% Arabica beans sourced from Rainforest Alliance-certified farms in Brazil, Colombia and Honduras, Reviva’s balanced yet bold and vibrant taste will fuel the team and its guests at all races on the Formula 1 calendar and at Williams’ HQ in Grove.
Bringing together two brands committed to high-quality performance, Reviva’s logo will feature on the FW47 car to be driven by Alex Albon and Carlos Sainz – one of the most formidable driver line ups on the grid.
Gulf will also continue to reach beyond the Formula 1 team by partnering with Williams Esports and the Williams Racing Driver Academy, supporting the next generation of stars on their motorsport journey and fulfilling Gulf’s vision of a bright and modern future for motorsport.
James Vowles, Team Principal: "We are thrilled to deepen and extend our partnership with Gulf Oil International, a brand with a motorsport heritage to match our own and one that is synonymous with excellence and innovation. Together we have put captivating fan engagement and developing the next generation at the heart of our partnership, and this extension is another vote of confidence in Williams’ ongoing transformation. The introduction of Reviva as our Official Coffee Partner will mark the start of our next chapter together, bringing together two brands with bold ambition and strong momentum.”
Mike Jones, CEO, Gulf Oil International UK Limited: “We are excited to announce this partnership of Reviva Coffee and Williams Racing. Reviva is expanding Gulf’s footprint into the speciality coffee sector, and we look forward to seeing it on the world stage of Formula 1 through the Williams Racing partnership. We are also delighted to extend the partnership between Gulf and Williams Racing, building on what we have achieved in our first two seasons together, and our commitment to continue bringing engaging activations for the fans, including iconic Gulf liveries and F1 demos in our key markets.”
