Gulf x Williams Esports
Gulf x Williams Esports Partnership
In 2023, we entered a new partnership with Williams Esports, making Gulf's first foray into the world of online gaming and the next evolution for our motorsport legacy.
Williams and Gulf share a rich heritage within racing and have made this partnership possible through a bold and innovative approach to racing. We intend to play a meaningful role in the future of motorsports through esports.
For the second year in a row, we're proud to celebrate the Williams Esports partnership with the Gulf Sprint Cup, hosted at the Williams Racing headquarters in Grove. We welcomed 20 content creators who competed in 5 different races.
The event was hosted on the Williams Esports Twitch channel by Sky Sports presenter, Kyle Walker, bringing Gulf fans together online for a thrilling esports racing competition. Watch the highlight of our second Gulf Sprint Cup.
How to slash your lap time
We’ve teamed up with Formula 1 Esports driver Álvaro Carretón as he shares his expert knowledge and skills with sports presenter Kyle Walker. Together, they dive into the intricacies of mastering the iconic Silverstone circuit on the racing simulator. Álvaro walks Kyle through each turn, straight, and braking zone, offering valuable insights into how to approach this legendary track with precision and speed.
Don't miss out on Álvaro's top tips and strategies for shaving seconds off your lap time and improving your own track performance.
Fans’ Choice Bolder Than Bold Livery
Last year, we launched the Gulf Fan Livery Vote with Williams Racing, giving fans the chance to vote for their favourite Gulf livery to see race at the Singapore, Japan, and Qatar Grands Prix.
In June, the Bolder Than Bolder livery was announced as the winner at the Raffles Hotel in London.
The Bolder Than Bold
Livery In-Game
September saw motorsport fans across the world access the Bolder than Bold livery from their home. EA Sports F1 released a challenge giving fans the opportunity to unlock the special Gulf livery by beating Alex Albon’s set time on the Singapore track
